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Hertz Introduces HIRS for Repair Shops

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The Hertz Corporation (NYSE:HTZ), the world’s largest general use car rental brand, announces its participation in this year’s Specialty Equipment Market Association (SEMA) trade show. At the show, Hertz will be providing in booth demonstrations of its new web-based portal, HIRS for Repair Shops, and will once again be sponsoring the Society of Collision Repair Specialist’s (SCRS) Repairer Driven Education (RDE) Series and the OEM Collision Repair Technology Summit.

“Hertz is committed to growing its network of neighborhood locations that service the collision repair industry,” said Hertz Senior Vice President, John Holt. “Our new HIRS web portal was developed to assist shops in managing their performance and to provide real time Hertz rental reporting. Hertz’s attendance at SEMA and our sponsorship of SCRS’ RDE educational series will be instrumental in growing the Hertz business, especially in the insurance replacement market, while educating attendees on the products and services Hertz offers to provide customers with the fastest and easiest car rental experience in the industry.”

HIRS for Repair Shops, developed in conjunction with Information Builders, is a web based tool that assists shops in managing their key performance indicators and provides real time rental reporting. The tool will help repair shops reduce in-coming phone calls, give real time access to customizable reporting and manage Hertz rentals all in one place. Set to launch in the first quarter of 2015, shops can demo the product and sign up for service during SEMA at Hertz Booth #11381.

Held throughout the duration of SEMA, SCRS’ RDE educational series presents attendees with a variety of programs that address the issues faced in today’s collision repair businesses. The education program is presented each day of the SEMA Show, and features some of the industry’s most respected subject matter experts.

“The industry is focused right now on finding ways to maintain pace with the rapid advancement of technology in today’s vehicles, and the need for collision repair business to find business models that financially support the growing demands to invest in training, equipment and resources necessary to perform proper repairs,” shared SCRS Executive Director, Aaron Schulenburg. “Having support and involvement from corporations like Hertz makes the development of these educational opportunities possible, as we collaborate to better our industry’s ability to serve the motoring public through enhanced access to information.

SCRS’s 2014 lineup of education sessions boasts more than 20 new sessions and a dozen new speakers to its educational platform. The OEM Collision Repair Technology Summit, being held on Wednesday, November 5, will allow the industry to explore ways in which auto design, technology and materials impact reparability; and in turn, how reparability influences structural design and development.

To see a full list and schedule of offerings in the Repairer Driven Education series and OEM Collision Repair Technology Summit, visit

Additional products and services Hertz will showcase while at SEMA, include:

Hertz 24/7: A ‘self-service’ rental experience available any time, day or night that allows customers to rent a wide variety of vehicles near their home or work when needed and for any length of time — hourly, daily, or weekly. Ideal for auto body shops and collision repair centers, Hertz 24/7 enables service providers to offer ‘After Hours’ car rental to their customers.

Hertz Local Edition: Hertz’s network of neighborhood locations servicing the replacement, leisure and business customers and offering customers pickup and delivery service as well as ‘Key2Key’ service with cars conveniently located at auto body and collision repair shops, enabling customers to have access to a car while their car is in the shop.

Hertz Technology: Committed to providing customers speed, ease and value with technological innovations and personalized service, unique customer services include:

  • Carfirmation: A mobile email/SMS text service – Mobile Gold Alerts — that confirms a Gold customer’s reservation, advises of their car, and its location at the Hertz facility. Mobile Gold Alerts also shows other available cars and upgrades and lets customers select the one they want – all via their mobile device.
  • Choose Control: Hertz Gold Choice gives the customer the power to keep the car they reserved or simply choose another, something no other car rental brand offers.
  • Zap Technology: Hertz e-Return is the fastest way to get customers, when they return, back on their way home. Hertz will email the customer’s receipt in a flash.
  • Acceler-Rental: Hertz is the first rental company to offer airport and neighborhood location customers the ability to rent cars through a live face-to-face video kiosk with Hertz ExpressRent™ kiosks.
  • Mobile Apps: As consumers are looking to mobile technologies as a way to take back control of their travel experience, from on-the-go bookings to instant upgrades.
    • Hertz Mobile App: Book, modify and search car rental reservations, find locations, and browse special deals and offers all from the palm of your hand.
    • Hertz NeverLost My Explore App: Users can plan their itinerary and navigate popular cities all on their smart phone and import it into a calendar or to the award-winning Hertz NeverLost® GPS.
    • Hertz 24/7 Mobile App: Customers have 24/7 access to a variety of vehicles when and where they need them with the ability to reserve a car or modify an existing reservation and view upcoming and previous reservations.

For more information visit Hertz online at or, during SEMA, visit Booth #11381 to meet with a Hertz representative.

About SCRS’ RDE Series

REPAIRER DRIVEN EDUCATION (RDE) series will feature 4 days of seminar offerings, many of which are uniquely designed and being offered only at the 2014 SEMA Show. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on information that is relevant to the diverse array of marketplace perspectives within the collision repair industry. Register at or contact Customer Service at (866) 229-3687.

About SCRS

Through its direct members and 44 affiliate associations, SCRS is comprised of 6,000 collision repair businesses and 58,500 specialized professionals who work with consumers and insurance companies to repair collision-damaged vehicles. Additional information about SCRS including other news releases is available at the SCRS website: You can e-mail SCRS at the following address:

About Information Builders

Information Builders helps organizations transform data into business value. Software solutions for business intelligence and analytics, integration, and data integrity empower people to make smarter decisions, strengthen customer relationships, and drive growth. Dedicated to customer success is unmatched in the industry, tens of thousands of leading organizations rely on Information Builders to be their trusted partner. Founded in 1975, Information Builders is headquartered in New York, NY, with offices around the world, and remains one of the largest independent, privately held companies in the industry. For more information, visit

About Hertz

The Hertz Corporation operates the Hertz, Dollar, Thrifty and Firefly car rental brands in approximately more than 11,500 corporate and licensee locations throughout 145 countries in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the number one airport car rental brand with more than 5,200 airport and neighborhood locations in the U.S. and has a presence at 130 airports across Europe. Product and service initiatives such as Hertz Gold Plus Rewards, NeverLost®, Carfirmations, Mobile Wi-Fi and unique vehicles offered through the Adrenaline, Dream, Family, Fun, Green and Prestige Collections set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation, operates the Hertz 24/7 hourly car rental business and sells vehicles through its Rent2Buy program. The company also owns Hertz Equipment Rental Corporation (HERC), one of the largest equipment rental businesses with approximately 340 locations worldwide offering a diverse line of equipment and tools for rent and sale. HERC primarily serves the construction, industrial, oil, gas, entertainment and government sectors. For more information about Hertz, visit: