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Icy roads can lead to lots of media body shop business stories every year. (PublicDomainPictures via Pixabay)

Media rediscovers winter crash season

By on
Market Trends | Repair Operations

This is the time of year when the media, stalled by staff and sources on vacation and having a lot of great cold-weather and icy-crash images, come up with the bright idea to talk to collision repair shops about the volume they’re doing because of the snow.

Here’s a few from this season. Congratulations if you scored an interview. It’s good PR, particularly for smaller shops:

KETV (Nebraska): Winter season brings more cars to metro body shops

KFDX/KJTL/KJBO (Texas/Oklahoma): Body Shop Owners Say January Is A Busy Time During Icy Conditions

WCCO (Minnesota): Business At Auto Body Shops Surges After Snowfall

WMBD (Illinois): Auto Repair Shops Handle Winter Rush