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The 2014 MINI Cooper hardtop is shown. (Provided by BMW)

NHTSA: BMW to pay $20M for failure to improve MINI Cooper side-impact crash protection

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Announcements | Business Practices | Legal

BMW will pay a $10 million fine and another $10 million worth of compliance procedures for failing to correct a MINI crash deficiency, the NHTSA announced Monday.

The company, which said it addressed the issue but allegedly didn’t, will owe another $20 million if it doesn’t comply with this consent order, according to the National Highway Traffic Safety Administration.

NHTSA said it fined BMW $3 million in 2012 for a similar violation.

“The company is committed to further improving its recall processes to better serve its customers,” BMW wrote in a news release Monday. “BMW NA respects the role of NHTSA and looks forward to working with them to develop solutions for the future.”

In 2014, NTHSA noticed that side-impact moving deformable barrier tests at 5 mph above the federal standard could be harmful to the spine of a child riding in the back of a 2014 MINI two-door hardtop Cooper.

“NHTSA viewed these results as indicating a potential problem and believes BMW should also have been concerned with the compliance of the vehicles with FMVSS 214,” the agency wrote in its investigation “resume.”

BMW said that the MINI Cooper should have been tested at the same weight of a Cooper S, and recalled certain 2014 Coopers to add a “small foam patch” in the rear door panels and 2014-15 Coopers to state a higher weight, according to the NHTSA.

In January, BMW said it would add more padding to the rear side panels of the 2015 MINI Coopers, but didn’t, according to the NTHSA.

BMW did have one car equipped with that padding, and it passed the side-impact crash in question in July. But another car lacking with the padding failed, even though it was tested in the Cooper S weight class.

“NHTSA is concerned that BMW was aware or should have been aware of the non-compliance with FMVSS 214 and should have taken remedial action on the population of Mini Cooper vehicles identified in recall 15V-450 earlier than it did,” its investigation states. “It appears from a review of NHTSA’s databases that BMW may have failed to submit recall communications to NHTSA in a timely manner.

“NHTSA has discovered multiple instances in which BMW failed its obligations to its customers, to the public and to safety,” said U.S. Transportation Secretary Anthony Foxx. “The Consent Order NHTSA has issued not only penalizes this misconduct, it requires BMW to take a series of steps to remedy the practices and procedures that led to these violations.”

Under the NHTSA Consent Order, BMW admits it failed to recall the MINI Coopers within five days of learning the 2014 and 2015 models weren’t up to snuff for side-impact crash protection.

“It also acknowledges additional violations discovered in NHTSA’s investigation, including failing in multiple recalls since its 2012 consent order to notify owners and dealers of recalls in a timely fashion and to provide required quarterly recall completion reports on time,” according to the NHTSA.

“The requirement to launch recalls and inform consumers in a timely fashion when a safety defect or noncompliance is discovered is fundamental to our system for protecting the traveling public. This is a must-do,” said NHTSA Administrator Mark Rosekind. “For the second time in three years, BMW has been penalized for failing to meet that obligation. The company must take this opportunity to reform its procedures and its culture to put safety where it belongs: at the top of its priority list.”

BMW must hire an independent safety consultant to determine how best to comply with federal law and, intriguingly, try a pilot program to see if data analytics can find defect trends.

The OEM also must figure out how to keep dealerships from selling recalled cars. NHTSA was able to buy a recalled new vehicle from a BMW dealership while investigating the automaker.

The case is interesting from a collision repair perspective because it speaks directly to a vehicle’s crashworthiness as well as the threat of a recalled crash part or vehicle continuing to circulate in the system. (A fear the American Recyclers Association has expressed, urging better OEM part tracking capabilities.)

It also shows the difference a seemingly minor change — a little extra padding and an extra 5 mph — can have on how well an occupant fares, a good argument for following OEM procedures to the letter on your end.

Finally, while in this case BMW was dinged by the feds, what if an OEM does everything right and built a vehicle up to regulator (or IIHS) scrutiny? Would your repair preserve that performance?

Or as AkzoNobel senior services group consultant Tim Ronak has said, “What right does a repairer after the fact have to reduce that (5-star) crash rating at all? They have an obligation to put it back to exactly the crash rating that the consumer paid for prior to the collision.”

More information:

“National Highway Traffic Safety Administration fines BMW $40 million for failing to meet safety requirements”

National Highway Traffic Safety Administration, Dec. 21, 2015

“BMW of North America Reaches Resolution With NHTSA on Investigation of Timeliness of a MINI Noncompliance Recall”

BMW, Dec. 21, 2015

Featured image: The 2014 MINI Cooper hardtop is shown. (Provided by BMW)