Other OEMs have focused on how airbag timing or crash-energy direction can be thrown off by a non-OEM part, such as a component on a bumper assembly.
“Counterfeit Hyundai parts have been a growing problem over the last 30 years,” Hyundai customer satisfaction Executive Vice President Frank Ferrara said in a statement Wednesday. “Customers would see short-term savings after their vehicle was repaired, not even aware that non-Hyundai parts were used to bring these repair costs down. Short-term savings can have adverse long-term implications on the vehicle and passengers, which ultimately ends up costing more. Consumer awareness is essential to addressing this issue and Hyundai is willing to do its part. The more people who understand the dangers behind using non-Hyundai components and see the benefits of purchasing original parts, the less likely they are to suffer severe consequences and lose value on their car. Safety and trust are paramount to our brand, which is why we are launching this campaign to encourage everyone to purchase original parts, every time.”
“Simply ask your collision repair center if they’re a Hyundai Recognized Collision Repair Center,” it states on its Consumer Awareness website. “These centers have been factory-certified as having the right facility, training, equipment and tools to properly repair your vehicle with Hyundai Genuine Parts.”
Customers still might not have a choice outside of going out of pocket. Apparently, not many read their insurance fine print, which allows the insurer to mandate non-OEM parts.
Hyundai encourages drivers to ask for an insurance rider mandating non-OEM parts and to request them as well during the repair.
While not outright criticizing insurer direct repair network shops, Hyundai notes their existence but advises drivers to shop around and ask their dealership and family and friends for recommendations, too.
Featured images: Right on the heels of the PARTS Act hearing in Congress, Hyundai on Wednesday formally announced a new email and video ad campaign touting the benefit of OEM parts. (Provided by Hyundai)