Certified Collision Care announced Monday that Nissan would expand its certification network into Canada, the latest of Assured Performance’s OEM partners to extend the U.S. arrangement into its northern neighbor.
Nissan differs from other OEMs which have contracted with Assured Performance or Canadian division Certified Collision Care to vet and manage networks of dealership and independent collision repairers; it caps membership to a certain number of shops in each market. It’ll do the same “market lock-out” in Canada.
Asked about specifics on the Canadian market caps compared to the U.S., Certified Collision Care Canadian operations Vice President Leanne Jefferies wrote that the goal was “complete national coverage of all of Canada (and North America) from both a demographic and geographic standpoint. We will establish a light in every community to provide the ultimate service to vehicle owners and their insurance companies.”
Certified Collision Care already certifies Canadian auto body shops for Ford and FCA, just as Assured Performance does for the OEMs in the U.S. A repairer already on one of these networks which receives Nissan dealership sponsorship and works in an unlocked Canadian market can join for free.
“We are very excited to partner with Nissan Canada to add the Nissan Certified Collision Repair Network to our Certified shop’s credentials,” Jefferies said in a statement. “Our joint-effort certification program provides top performing collision repairers an effective means to differentiate themselves in their market by aligning with the most powerful brands in the automotive industry.”
Assured Performance also is a Hyundai certification partner in the U.S., so it’ll be interesting to see if that OEM signs on with Certified Collision Care in Canada.
Asked if Certified Collision Care had plans for Hyundai, Jefferies said the company was “looking forward to offering more and more OEM credentials to our shops as those become available” and all automakers are welcome.
“The strategy is that the joint-effort approach gains economies of scale and exponentially increases the return on investment that each shop must make,” she continued. It makes sense for all of the stakeholders in the equation since it saves everyone massive expenses and reduces participation costs while everyone gains in efficiency and increased overall value. Of course, each automaker will make their decision if and when to participate based upon their budget and annual initiatives.”
Asked for more details about the OEM’s marketing, Jefferies wrote in an email that Nissan and Collision Care Canada “will be conducting many consumer focused initiatives to help promote the network. Specifics are not available at this time, but details will be shared with the network and public as we reach that phase of our plans.”
Leaders of six major Canadian MSOs on Saturday challenged this criticism of I-CAR Canada, which is run by the Automotive Industries Association of Canada.
“The gross inaccuracy of this statement begs correction,” wrote Assured Automotive President Tony Canade, Boyd Canadian operations President Eric Danberg, CARSTAR President Michael Macaluso, Craftsman Collision Chief Operating Officer Rick Hatswell, CSN Collision COO Flavio Battilana and Fix Auto President Steve Leal.
“As leaders of the major repair networks in Canada, representing over 1,000 repair facilities performing almost three quarters of the repair business in Canada, we can attest to the fact that I-CAR Canada has been very well run since its inception in 2010. Among the highlights of this period:
Annual seat delivery has increased from 5,200 to 14,100
Welding certification has increased from 70 in 2013 to 560 in 2016
Every major Canadian insurer trains their field staff using I-CAR Canada infrastructure
I-CAR Canada has a higher penetration rate of technicians and shops than in the US
I-CAR Canada has the highest per capita penetration of Gold Class recognition among all countries delivering I-CAR, including the US
I-CAR Canada innovations such as on-line registration and on-line learning delivery have influenced other jurisdictions including the US
“In short, I-CAR Canada is a world-leading program of the highest effectiveness and we continue to support its efforts wholeheartedly.”