We’ve been pointed to a series of BMW videos from late last year which might be of interest to both certified collision repairers and unaffiliated shops alike.
Our favorite was a fun November video by BMW Canada which might help illustrate to customers and insurance adjusters why OEM procedures demand certain collision-damaged components be replaced, rather than repaired.
“Let’s simulate the difference between a Non-Certified Repair Procedure and a Certified Repair Procedure carried out by BMW Certified Collision Repair Centres,” a caption states.
This simulation involves a pair of damaged aluminum cans.
For one, what is presumably a certified can repairer sections out a damaged part of the container and glues a pristine piece in its place.
“Only Original Parts are used,” a caption states.
Another can with similar damage is beaten out and slathered with body filler, achieving a similarly smooth surface.
Both cans are refinished. A man then stands on both and demonstrates what can happen when you repair a damaged part in violation of OEM procedures.
“The other can….immediately shatters given the non-certified repairs and structural compromise.”
“To maintain your vehicle’s original showroom condition, make sure you only use original BMW parts and original BMW repair procedures, so that your BMW stays a true BMW,” the narrator states.
And finally, while not specifically tied to collision repair, an October BMW USA film might still speak to shops. It features a South Carolina driver protected during a crash by BMW engineering and shows the kind of accident research the OEM conducts.
These two elements should help reinforce why a collision repairer must hold himself or herself to the standard of preserving that crashworthiness and that an OEM isn’t just designing repair procedures and structural components arbitrarily.
Featured image: A fun November video by BMW Canada might help illustrate to customers and insurance adjusters why OEM procedures demand certain collision-damaged components be replaced, rather than repaired. (Screenshot from BMW Canada YouTube channel)
Though “they’ll have some tweaks and comments,” the California Auto Body Association continues to support new versions of anti-steering and labor rate survey regulations potentially nearing…
KOTA’s Tuesday report and a September state profile of a legally blind auto body technician in South Dakota should not only inspire collision repairers but serve…
A new laymen-friendly video from Omaha, Neb., TV station WOWT explains why collision repairers can’t just heat and straighten higher-strength steel components as they did…
Changes in the paint manufacturer and jobber industries could have a trickle-down effect on smaller body shops, “Supplement!” auto body financial blogger Bradley Mewes wrote in a recent…
The Alliance of Automotive Service Providers of New Jersey announced Wednesday that not only will attorney Todd Tracy speak at the 2018 NORTHEAST, he’ll be…