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OEM estimates of training needed for brand suggests ‘our industry has a training issue’

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Even the country’s elite collision repairers might have a huge deficit between how much their staff trains and how much OEMs think they should be training, based on prior surveys by the Collision Industry Conference Education Committee.

The committee is continuing to survey the industry for more comprehensive data. Detailers, estimators, painters, auto body technicians and those in front-office customer service roles are urged to fill out a short, anonymous online survey for the CIC’s Education Committee.

In January, the committee reported results from a survey of 159 shops, thought to represent some of the most elite shops in the industry. (The CIC audience agreed with that assumption.) Respondents — the majority of which were owners — estimated that technicians had about 11.7 hours of training a year and estimators drew 10.6 hours. “Administration” racked up 7.4 hours, and owners/managers posted about 12.6 hours.

A poll of the CIC audience showed an overwhelming belief that the rest of the industry trained less than the initial survey participants — which raises the question of just how few hours a typical technician is training. (And hopefully, if you folks take the shop staff survey, we’ll know the answer.)

As Education Committee Co-Chair Jeff Peevy (Automotive Management Institute) said in April, the question then becomes: “How much training is really needed?”

The committee asked OEMs how much training a technician would need to keep up on their brands. Nineteen automakers responded, according to Peevy. Some “struggled” with the answer and seemed “uncomfortable,” he said at the April Collision Industry Conference at which he presented the results.

Asian manufacturers felt technicians needed 20 hours of training annually to perform steel structural work on their respective brands, while domestic OEMs felt 27.5 hours would be necessary. European automakers, however, wanted technicians to have a whopping 76 hours of structural steel training.

The Europeans also demanded more training for steel cosmetic work than the other two continents’ OEMs — 23 hours compared to 19 for the Americans and 16 for the Asian manufacturers.

BMW insurance manager Joshua Fahlbush said during a Guild 21 call Thursday that BMW certified shops’ body technicians need 31 days worth of instructor-led training on top of the courses they take online.

“It’s a heavy load,” but an important one, he said, earlier calling training “the foundation” of the BMW certified collision repair program. BMW wholesale, body and paint, insurance and R3 manager Marcos Ehmann agreed during the same call that the three most important parts of the program were “training, training and training.”

Interestingly, all three continents demanded fewer hours of training for cosmetic and structural aluminum work. Perhaps this reflects more replace-only aluminum parts, or perhaps it assumes a tech already has all those hours of steel training as a foundation.

European OEMs felt 50 hours was appropriate for aluminum structural work and 20 hours for non-structural aluminum, while American brands desired 21 hours for structural and 11 hours for cosmetic aluminum. Surprisingly, Asian manufacturers wanted more hours for nonstructural aluminum than they did to repair structural parts made from the metal: 18 hours compared to just six for structural aluminum. This might reflect an absence of structural aluminum among Asian automakers’ vehicles, at least based on the past couple of model years.

Asian OEMs did demand the most training out of estimators compared to their rivals across the globe, viewing 23 hours as appropriate compared to the Europeans’ 22 hours and the Americans’ 13.5 hours.


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The Education Commitee data suggests that there’s a large gap between what the best shops do in training and what OEMs want them to have. (Or look at it another way: The National Association of Insurance Commissioner’s sample independent insurance adjuster licensing law demands 24 hours of continuing education per renewal term. If a license is two years, like in California, then the best shops are training about as much as the worst adjuster.)

“That is an issue,” Peevy said. He gave the hypothetical of a shop focusing solely on one domestic brand and one Asian brand. Based on the survey results, a technician able to work on the steel structures predominant in either type of vehicle would need a combined 47.5 hours of training. But they’re only averaging 11.7 hours of training.

“Our industry has a training issue,” he said, noting that such discrepancies might mean shop specialization “may be in our future.”

More information:

Collision Industry Conference Auto Body Survey

CIC Education Committee website

CIC Education Committee January survey presentation

CIC, Jan. 12, 2017

CIC Education Committee April survey presentation

CIC, April 19, 2017

Images:

Collision Industry Conference Education Committee Co-Chair Jeff Peevy addresses the body during the April 19, 2017, CIC. (John Huetter/Repairer Driven News)

These 2016 Collision Industry Conference survey results indicate how much training respondents estimated different job categories had at their shop. (Provided by Collision Industry Conference)

The Collision Industry Conference reported these results from 19 OEMs indicating how much training the OEM felt was needed to properly repair their brand. (Provided by Collision Industry Conference)