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Ten ADAS features surpass 50% newer vehicle market share

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Market Trends | Technology
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In passenger vehicles built by July 31, 2023, 10 out of 14 advanced driver assistance system (ADAS) features had surpassed 50% of the market share, with five features exceeding 90%.

The Partnership for Analytics Research in Traffic Safety (PARTS) released an updated report on Wednesday that includes those findings and further details about the expanded deployment of ADAS. PARTS is a partnership between auto manufacturers and the National Highway Traffic Safety Administration (NHTSA).

The findings are based on data from 98 million passenger vehicles sold in the U.S. covering 168 models from 2015–2023 and produced by nine OEMs. The data represents more than double the number of passenger vehicles sold and an increase of 75 models compared to the 2021 report.

None of the ADAS features exceeded 75% of the market in PARTS’s 2021 report.

Key findings from the updated report indicate that forward collision warning, automatic emergency braking (AEB), pedestrian detection warning, pedestrian AEB, and lane departure warning have achieved the highest levels of U.S. market penetration, ranging from 91-94%.

Lane keeping assistance, automatic high beam, blind spot warning, adaptive cruise control, and lane centering assistance have also demonstrated significant U.S. market penetration, each exceeding 50% in new vehicles.

The automakers that provided vehicle equipment data include Ford, General Motors, Honda, Hyundai, Mazda, Mitsubishi Motors, Stellantis, Subaru, and Toyota. These partners collectively account for approximately 80% of the U.S. passenger vehicle market, according to PARTS.

The not-for-profit MITRE Corp. operates PARTS as an independent third party. MITRE compiled ADAS market penetration rates in direct collaboration with PARTS partners.

“This report underscores the rapid, voluntary integration of ADAS features in new vehicles, highlighting the industry’s commitment to advanced vehicle safety,” a press release from PARTS states. “PARTS will continue to provide real-world insights into the safety benefits and opportunities of emerging advanced driver assistance systems.”

David Liu, American Honda Motor Co. regulatory safety affairs manager and PARTS industry co-chair, added, “These results underscore the tremendous efforts of automakers, in close collaboration with government partners, to double down on safety. Automakers are rapidly and voluntarily embracing a wide array of advanced safety technologies to achieve our shared objective of reducing roadway fatalities.”

“Integrating proven safety technologies in more vehicles can help prevent crashes, reduce injuries, and save lives inside and outside vehicles,” said Sophie Shulman, NHTSA’s deputy administrator, in the release. “Vehicle technology is a critical part of the USDOT’s National Roadway Safety Strategy, and NHTSA encourages all vehicle owners to learn more about the safety technologies in their vehicles.”

Images

Featured image credit: IherPhoto/iStock

Graphic credit: PARTS

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