Repairify’s newest CEO, Srisu Subrahmanyam, brings with him experience from a multitude of industries, including his most recent role as the executive vice president of operations and president of services and international markets at OPENLANE, a digital marketplace for used vehicles. 

The Repairify position has been empty since July, following Cris Hollingsworth’s promotion to co-CEO six months earlier.

“As a longtime customer of asTech and BlueDriver, I’ve experienced the real-world value Repairify brings through its advanced diagnostics and calibration solutions,” Subrahmanyam said in a news release. “I’m excited to lead this next chapter — through product innovation, operational excellence, and a renewed focus on solving our customers’ problems — to drive growth and deliver even greater value.”

He is currently B&R Auto Wrecking chief executive officer, according to his LinkedIn. 

Subrahmanyam spent three years in the role at OPENLANE, where he says he was accountable for driving transformation and efficiencies across the operations, according to his LinkedIn. Previously, he was the chief operating officer for ADESA, a physical auto auction company that is an OPENLANE subsidiary. 

A Repairify press release says Subrahmanyam spearheaded the digital transformation of ADESA during the pandemic and led the carve-out and sale of ADESA U.S. to Carvana in 2022. An OPENLANE press release from the time states that the all-cash transaction was valued at $2.2 billion. 

Between 2013 and 2017, Subrahmanyam was the vice president of global engineering for Ingram Micro, a distributor of information technology products and services. 

“He played a key role in expanding the supply chain solutions business, establishing new revenue streams, and driving Ingram Micro’s global growth,” Repairify’s press release says. 

Previously, Subrahmanyam was also Perdoceo’s senior vice president and chief procurement officer for three years. The company owns for-profit universities. Before that, he was vice president of continuous improvement for United Airlines for two years. 

Repairify also announced it has hired Keith Crerar as the company’s chief transformation officer, a newly created role. 

“Repairify sits at the intersection of technology, innovation, and service — three areas I’m deeply passionate about,” Crerar said in a release. “Stepping into this role, my focus is on driving transformation that enhances the customer journey, accelerates digital adoption, and scales operational performance across our global footprint.”

Crerar also comes from OPENLANE where he served as the global senior vice president and head of service operations for the past three years. He held previous leadership roles under the OPENLANE umbrella since 2009, including executive vice president and head of U.S. sales at ADESA. 

“At ADESA U.S., he led a team of 400-plus and tripled annual car sales to over 1 million units by restructuring sales operations for greater market penetration,” Repairify’s release says. “Keith’s leadership style — marked by high expectations, humility, and a passion for mentoring — has helped develop future leaders while delivering measurable business outcomes.” 

Prior to joining OPENLANE, Crerar was the pre-owned sales director for Zanchin Automotive Group and a general sales manager for Casselman Group, according to his LinkedIn. 

“Srisu and Keith both have notable track records of growing companies in the automotive industry,” said John Lindle, Repairify’s executive chairman, in a press release. “Their experience in digital transformation and ability to increase market penetration while maintaining focus on operational excellence will make them key contributors to the future success of Repairify.”

Repairify is a Kinderhook company. The Repairify family includes asTech, adasThink, AutoMobile Technologies (AMT), Automotive Training Group (ATG), BlueDriver, FleetGenix, MobileTech RX, and One Guard Inspections. 

Lindle has faced legal allegations of breaching his fiduciary duty in recent months, with a suit filed by VK investor controller, Maurice Tuff. VK is a minority member of Repairify Holdings. Lindle has filed a motion to dismiss the lawsuit against him. 

Last year, Repairify named Craig Edmonds president of asTech and Rick Keister co-chairman of the Repairify board. Both remain in those positions. 

Edmonds previously worked as a vice president of auto for Allstate, where he held various leadership roles beginning in 2015. Before Allstate, he was Progressive’s company-wide business process leader. He started with the insurance provider in 1987 in claims management.

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Repairify CEO Srisu Subrahmanyam and Chief Transformation Officer Keith Crerar/Repairify