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Creative Productions is Tapped to Launch a Breakthrough Automotive Technology at SEMA Show in Las Vegas

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Creative Productions, a marketing and licensing agency that specializes in automotive technology, will be presenting a new revolutionary estimating tool for the collision repair industry at the 2014 SEMA Show in Las Vegas on November 4th.

The tool, named OEM Recommended Procedures, is a breakthrough, patent-pending template technology that will ensure collision repair shops and insurance companies have complete manufacturer-recommended repair procedures and associated parts, including non-reusable parts, along with Collision Repair Information Bulletins (CRIBs) and technical repair information, all in one place. The goal of introducing this tool to the market is to create parity across the collision repair industry by providing a consistent approach to all collision repairs, whether they take place at a certified dealership repair center or independent body shop.

Creative Productions president/CEO Deborah Castro will address key stakeholders from the OEM Collision Repair Roundtable, Inc., comprised of representatives from vehicle manufacturers, in a invitation-only session with a presentation that consists of video interviews and testimonials, a demonstration of the product’s key features, and most importantly, the value the tool will bring to the OEMs.

“This tool benefits manufacturers and their customers by ensuring that the correct procedures and parts are revealed to assure safe, accurate repairs and restore vehicles to pre-accident condition,” stated Castro. “Ultimately, overall customers satisfaction is improved, greater retention is gained, and the safety of vehicle owners and passengers is maintained. Additionally, it is expected that manufacturers will see a significant increase in their OEM parts sales as a result of more parts being exposed during the repair process—it’s a win across the board,” she added.

OEM Recommended Procedures will be first launched into market with Toyota, the world’s largest auto manufacturer, in 2015 with repair procedures for 29 Toyota and Scion vehicles will be available through the Mitchell system. In addition to Toyota, a number of other manufacturers in the U.S. and internationally have shown great interest in the technology.

Creative Productions Licensing Division was selected as the exclusive worldwide licensing representative to commercialize this template technology and make it available across the market to manufacturers and data providers, based on its 22-year history working with OEMs primarily on parts, accessories, service, and retention marketing programs.

The company has been responsible for highly successful and innovative campaigns to drive sales and customer engagement through web, email, and promotions. With more than 250 awards for excellence, the company has earned its reputation by combining strategy, creative, and technology solutions to offer a new paradigm for marketing that drives sales. Two of the largest enterprise-level websites the company has developed include Toyota Owners Online and the Toyota Wholesale Parts website, both featuring proprietary technology and marketing automation.

To learn more about licensing opportunities for OEM Recommended Procedures, contact Larry Castro, Executive Vice President, Creative Productions Licensing Division, at (562) 985-1363 or

About Creative Productions

Creative Productions is an award-winning marketing, promotions, and interactive agency leveraging strategy, creative and technology to build brands, engage and retain customers, and drive sales. The agency delivers measurable results for a variety of programs including customer websites, email marketing, targeted advertising, point of sale materials, video, and events for clients including Toyota Motor Sales, U.S.A., Inc., Metrolink (SCRRA), Goodwill SOLAC, American Honda Motor Co., Inc., and USC Sports Properties. The agency’s licensing division specializes in intellectual property management and commercialization services. With an experienced team of licensing professionals and full-service marketers, Creative Productions is skilled at helping companies fully understand and maximize the value of their intellectual property for transactional purposes. For more information, visit

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