The ad features a young mother on the phone, recommending the Nissan-certified auto body network she’d used after an earlier crash to someone else who’d just been in a collision.
“I felt so much better knowing I had it repaired right,” the mother states.
She notes that her Nissan dealer was the one to clue her in to the existence of certified shops with free towing (within 50 miles). That jives with what Nissan has said is a policy of having dealerships plug the certified collision repair network.
“I was happy my Nissan dealer told me about it,” she says.
The woman also describes some of the conditions Nissan expects from its shops — the shop’s interior was “really nice,” and the staff “very professional.”
“Cars are so complex, especially with the new safety systems they use,” the woman states. “You need experts with Nissan training to fix it right. Your insurance company might tell you to go to a certain shop, but it’s really your choice which one you end up using.”
The woman signs off to pick up her kids from school — a subtle reminder of what’s at stake by picking the wrong shop.
The video was posted Wednesday. As of about 11:15 a.m. Friday, it had gathered 961 views (a few of which were us replaying it to prepare this article) and 29 thumbs-ups. It seems like it’d be a great marketing tool for a certified shop, as are Nissan’s other collision repair-related films.