Media rediscovers winter crash season
By onMarket Trends | Repair Operations
This is the time of year when the media, stalled by staff and sources on vacation and having a lot of great cold-weather and icy-crash images, come up with the bright idea to talk to collision repair shops about the volume they’re doing because of the snow.
Here’s a few from this season. Congratulations if you scored an interview. It’s good PR, particularly for smaller shops:
KETV (Nebraska): Winter season brings more cars to metro body shops
KFDX/KJTL/KJBO (Texas/Oklahoma): Body Shop Owners Say January Is A Busy Time During Icy Conditions
WCCO (Minnesota): Business At Auto Body Shops Surges After Snowfall
WMBD (Illinois): Auto Repair Shops Handle Winter Rush
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