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Nationwide CEO Rasmussen to retire in October

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Nationwide CEO Steve Rasmussen announced Thursday he will retire effective Oct. 1, ending a career at the company that included six years running the property and casualty division.

Rasmussen became CEO in 2009 and officially joined Nationwide in 1998, when his 24-year-old employer Allied Insurance was purchased by the carrier. He remained president and chief operating officer of Allied after it became a Nationwide subsidiary until being elevated to president and COO of the Nationwide P&C division in 2003.

“I am incredibly proud of all the Nationwide team has accomplished over the last decade, and I have been honored to lead our company as we evolved our business to support the needs of our members, partners and communities,” Rasmussen said in a statement.

“Nationwide’s strong heritage and diverse portfolio have positioned us well, but it’s our associates that set Nationwide apart and make our company great. Nationwide’s future is bright and the leadership team is strong. I look forward to working with my successor on a smooth transition as the company starts a new chapter from a position of strength in every aspect – products, service, talent, technology, innovation and culture.” 

Rasmussen’s salary was $2.3 million in 2017, according to Columbus Monthly.

“Under Rasmussen’s leadership, Nationwide has grown significantly and strengthened its position as one of the nation’s largest insurance and financial services companies, with 30,000 employees and nearly $47 billion in total sales in 2018,” the insurer wrote in a news release.

Nationwide credited Rasmussen for “key acquisitions” like merging with Harleysville Insurance and its commercial lines business in 2012 and the consolidation of brands under the Nationwide name.

“On behalf of the entire Board, I want to thank Steve for his vision, leadership and outstanding contributions to Nationwide,” Nationwide board Chairman Tim Corcoran said in a statement. “His invaluable leadership guided the company’s transition to one brand, strengthened our core businesses, evolved our distribution approach, prioritized investments in innovation and emerging businesses, and sharpened our focus on customers. These steps have further solidified Nationwide as a market leader in the insurance and financial services industry.”

Corcoran added: “Steve and his strong bench of leaders have positioned Nationwide for long-term success. As part of a deliberate and thoughtful succession planning process, the Board is conducting a search for Steve’s replacement and we look forward to announcing a permanent successor to take Nationwide to its next phase of growth.”

Nationwide in 2009 was the nation’s No. 6 auto insurer with a 4.5 percent market share, based on National Association of Insurance Commissioners data. It wrote $7.39 billion in direct premiums that year and only paid out 64.33 cents of every premium dollar in actual losses, 65.84 cents when you factor in cost containment and defense efforts.

“We can never get away from the fact that a big part of what we do is pay people’s claims, and being quicker and faster and on the spot is something we have to be and we need people all across the country to do it,” Rasmussen told the Columbus Dispatch in 2009 after taking the CEO job.

By 2018, Nationwide was the No. 8 auto insurer in 2018 with a 2.73 percent market share and writing $6.73 billion in direct premiums, based on preliminary data. However, it was also far more profitable than any other carrier in the Top 25 in terms of loss costs, spending just 58.23 cents of every premium $1 on repairing and replacing customer vehicles; 59.31 cents if you factor in defense and cost containment. That left more than 40 cents on the dollar to invest, bank or spend on other expenses like adjusters and Peyton Manning ads.

“You can’t do away with marketing dollars,” Rasmussen said of ad spending in 2009, according to the Columbus Dispatch. “You have to get your message out there. This is a consolidating industry, not because companies are buying each other up but because consumers are consolidating to the big companies because they can offer more. You can’t watch TV and not see an auto-insurance ad. If you’re not in that clutter, you won’t get any of them; this puts pressure on the smaller and regional companies to be heard.”

Rasmussen also inherited the famous $21 million Berg v. Nationwide Jeep collision repair litigation upon ascending to the property and casualty division in 2003.

The case centers upon Nationwide behavior between 1996-98 and was filed in May 1998, before the merger of the company with Rasmussen’s Allied Insurance, according to the Associated Press. But Rasmussen ultimately got stuck with it — and still is to this day.

Much of the civil case’s two-decade rollercoaster ride through the legal system occurred during his time running the P&C division and later, the company. It might even continue after his retirement.

A jury in December 2004 ultimately found Nationwide guilty only of a Pennsylvania unfair trade practices law violation — it was acquitted on the rest of the counts — and awarded $295. In 2007, a judge ruled triple damages weren’t appropriate, but the plaintiffs appealed, and the Pennsylvania Superior Court in 2012 ultimately remanded for a new trial.

In 2014, Berks County Court of Common Pleas Judge Jeffrey Sprecher awarded the plaintiffs $21 million in damages and attorney fees. Nationwide successfully appealed, and the Superior Court overturned the award last year. But an appeal last month saw the Pennsylvania Supreme Court agreeing to hear the case yet again.

More information:

“Nationwide CEO Steve Rasmussen Plans to Retire”

Nationwide, April 4, 2019

“Nationwide’s guide: CEO reflects on challenges, goals”

Columbus Monthly, Oct. 4, 2009

Featured image: Nationwide CEO Steve Rasmussen is shown. (Provided by Nationwide)


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