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Automakers commend IAG on ‘ground breaking’ trial results, expansion of new OEM parts program

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Australian subsidiaries of major U.S. automakers last month praised major insurer IAG for a recently expanded four-year trial program to promote new OEM parts in DRP shops down under.

Here’s what BMW, FCA, Ford, GM/Holden, Mazda, Mitsubishi and Nissan had to say. (Notably absent, at least from a U.S. perspective: Toyota and Honda.)


“BMW Australia is strongly focussed on maximising the satisfaction levels of our customers, and this initiative by IAG will ensure customer satisfaction in terms of the safety, reliability and longevity of our vehicles in a post-incident scenario. The utilisation of 100 per cent genuine parts in all repairs is a critical factor in ensuring all BMW vehicles retain the premium characteristics and driving dynamics integral to the brand. IAG’s ground breaking pilot programme is concrete evidence that the use and fitment of genuine parts is of significant benefit to Australian drivers.”

— National aftersales business development manager Gavin Cowie


“FCA is proud to partner with IAG insurance group to promote the use of new OEM parts for insurance claims. This partnership will benefit IAG’s repair partners by simplifying the supply chain as well as ensuring the continued support by FCA Australia’s authorised network. The customers can also be assured that repairs conducted on their vehicles are done using genuine OEM parts, preserving the performance, aesthetic and safety of their car.”

— Aftersales sales and marketing general manager Michael Gichuru


“At Ford, we want the customer experience to incorporate not just quality servicing and maintenance of the vehicle, but also quality repairs. We want all Ford customers to have access to repairers committed to using genuine parts for the warranty period and beyond. As safety is paramount to Ford, we applaud IAG for developing this program and look forward to growing the IAG relationship as it aligns with our customer care values.”

– Customer service division general manager Stephen Kruk

GM Holden

“Holden is pleased to be partnering with IAG to promote the use of 100% genuine parts for collision repair. The IAG trial has proven the use of genuine parts is the cost effective solution for collision repair. IAG repairers use Holden approved repair methods and source Genuine parts through the Holden Dealer network. Holden strongly recommends the use of genuine parts for all vehicle repairs – genuine Holden parts offer our customers the safest solution to return their vehicle to as-new condition.”

— Aftersales wholesale manager Aivars Paeglis


“Mazda have been strong supporters of the trial in NSW and Victoria since the inception of the program, keenly sharing the common goal of improving the quality of repairs for IAG policy holders who own a Mazda. This expansion into Queensland sees an even greater opportunity for more Mazda owners to benefit from this enhanced efficiency and strong assurance of quality in Mazda Genuine Parts, supplied through Mazda’s Authorised Australian Dealer network and supported by IAG’s commitment to cost-effective and high quality repairs.”

— Parts and service senior manager Matthew Wright


“Mitsubishi Motors Australia (MMAL) is proud to partner with IAG and participate in its genuine parts trial, which aims to increase the use of genuine Mitsubishi parts sourced locally through an Australian Mitsubishi dealer. At MMAL, we believe the trial will deliver real benefits to customers and enable smash repairers to offer a better quality of service to Mitsubishi vehicle owners. With Mitsubishi genuine new parts, customers will have the peace of mind of knowing their car is back on the road and restored to the original manufacturer’s specification.”

— Aftersales director Masayuki Shibuya


“Nissan Australia supports IAG’s trial program to exclusively use new genuine parts, sourced through Australian-based authorised dealer networks. Use of authorised genuine parts is paramount in achieving OE quality, safe and consistent vehicle repairs, and therefore we see the expansion of the IAG Parts trial as a major benefit to our customers.”

— Parts sales and marketing general manager Peter Gillam

More information:

“IAG takes a step toward all new genuine parts”

IAG, Feb. 27, 2017


Federal Chamber of Automotive Industries, March 8, 2017

IAG parts guidelines

IAG, March 1, 2017

Featured image: The Federal Chamber of Automotive Industries highlights a new Holden OEM hood and an aftermarket version. An imitation hood tested was found to pose a greater risk to child pedestrians. (Provided by FCAI)

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