Assured Performance’s Canadian subsidiary Certified Collision Care on Wednesday announced it would manage certified Hyundai and Genesis auto body repair networks in that country.
Certified Collision Care already manages networks for multiple other Canadian OEMs, including Hyundai and Genesis sister company Kia. Repairers already on such programs should find Hyundai and Genesis certification relatively simple, based on the Wednesday news release.
The program should be fairly straightforward for the more than 525 existing Certified Collision Care shops in Canada. The company said no dealer sponsorship or enrollment fee will be necessary to qualify for the Hyundai and Genesis networks.
“We are pleased to embark on this partnership with Assured Performance and the Certified Collision program,” Hyundai Auto Canada customer experience and aftersales director Michel Poirier said in a statement. “This will bring added value to our customer experience efforts and help our dealers and customers with access to a qualified and certified network of body shops. We are looking forward to launch the Hyundai and Genesis Certified Collision Repair Centre Program, ensuring that Hyundai and Genesis customers across Canada are provided with safe and proper repairs at a facility certified by Hyundai and Genesis, in their community.”
Certified Collision Care said network shops will be featured on a shop locator and can “order special Hyundai and Genesis Certified Collision Repair Centre Program signage.”
“We are extremely excited to partner with Hyundai and Genesis to launch and manage the Hyundai and Genesis Certified Collision Repair Centre programs, and to add this recognition to our Certified shop’s credentials,” Certified Collision Care Vice President Leanne Jefferies said in a statement. “Our joint-effort certification program provides top performing collision repairers an effective means to differentiate themselves in their market by aligning with the most powerful brands in the automotive industry.”
Certified Collision Care requires shops to meet certain general tool, equipment training and facility criteria, and some of their certifying automakers impose an additional set of requirements for entry to their individual networks. (For example, Ford requires I-CAR’s aluminum welding course.) The certifier didn’t specify if Hyundai or Genesis certification would include such an OEM-specific list.
“The program will ensure facilities have the tools, process, equipment, training, and facilities necessary to repair Hyundai and Genesis vehicles according to manufacturer specifications, all essential to the vehicle’s fit, finish, durability, functionality, value, and safety,” Certified Collision Care wrote in a news release. “Drivers across Canada will be able to choose a Certified Collision Repair Centre that meets Hyundai and Genesis requirements. This is particularly important based upon the increasingly advanced technology, complex vehicle design and high repair standards for Hyundai and Genesis vehicles.”
Certified Collision Care, May 12, 2021
Hyundai and Genesis are establishing Certified Collision Repair Centre networks in Canada in partnership with Certified Collision Care. (Provided by Certified Collision Care)
A 2022 Hyundai Kona is shown. (Provided by Hyundai Canada)