Insurance startup Lemonade has selected Mitchell International as its claims workflow, automation, and total loss solutions to support its latest product, Lemonade Car.

Mitchell’s solutions, which span auto physical damage and auto casualty, claim to help Lemonade “streamline and optimize claims handling,” according to a joint news release from the companies.

“Lemonade will use Mitchell’s comprehensive claims management platform to assist in its delivery of an efficient, digital claims experience, providing optimal customer service across total losses, repairable losses, and auto casualty claims,” Mitchell International Repair Sales Senior Vice President Jack Rozint told Repairer Driven News.

Lemonade Car launched in Illinois in November 2021 and quickly expanded into Tennessee and Ohio. The company plans to continue its rollout nationwide. The Lemonade app uses telematics to measure how much and how safe people drive. It also provides 24/7 on-location roadside assistance, real-time crash detection, and dispatch of emergency services.

After an extensive search, Lemonade chose Mitchell’s comprehensive claims management platform to assist in its delivery of an efficient, digital claims experience for consumers purchasing auto policies, the release states.

This partnership brings together a top-rated new auto insurer that is extensively leveraging the latest in technology with Mitchell, an established industry leader in claims workflow processing,” Rozint said. “After an extensive search, Lemonade chose Mitchell’s suite of claims solutions, validating our leadership position in claims processing technology.”

When RDN asked Rozint if Mitchell’s previously stated “true north” of safe and proper OEM-based repairs, such as what had been communicated in partnership with General Motors, will be followed through the services announced with Lemonade, Rozint said that’s still supported by Mitchell.

“Our cloud-based platform is designed to enable industry participants to deliver against this goal through the integration of OEM repair procedures in the repair planning/estimating process, the integration of diagnostics into repair workflows, and other best-in-class features,” he said.

Mitchell plans to support Lemonade through the automation and online delivery of auto physical damage claims management functions including loss reporting, loss profiling and triage, and damage appraisal. Lemonade will also leverage Mitchell’s auto casualty injury claims processing solutions to automate both first-party auto and third-party liability claims. Automating these functions is intended to align with the insurer’s goal for Lemonade Car — to use technology to handle emergencies and settle claims seamlessly, providing the best possible experience for customers, according to the release.

Lemonade didn’t respond to questions from RDN by the publication deadline.

“We’re honored to support Lemonade’s entry into the auto insurance market,” said Debbie Day, Executive Vice President and General Manager of Mitchell’s Auto Physical Damage division, in the release. “At Mitchell, we continue to invest in the development of innovative, cloud-based solutions that are designed to allow our customers to work more efficiently while meeting consumer expectations for an automated, digital claims experience. Our auto physical damage and casualty solutions help carriers like Lemonade scale quickly as they bring best-in-class offerings to market.”

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Featured image: Mitchell’s booth at NACE 2018 is shown. (Credit: John Huetter)