Certified Collision Group (CCG) has expanded into Canada, making its first step into international territory.
CCG says shops that become a member of the group are well-established and OE-certified with “proven performance relative to advanced repair capabilities, customer satisfaction results, and B2B [business-to-business] client key performance indicators.” Credible references that show good standing in the collision repair community are also required.
The group allows independent repairers a chance to collectively command the benefits of scale without selling to a consolidator or becoming a franchisee.
“Team CCG diligently focuses resources on the necessary steps to maintain direct connectivity to the insurance community, and dozens of supply chain partners, by adding value in a way far different than national chains,” CCG’s website states. “If you are seeking to be active in the future of this industry, compete on a more level playing ground in the face of consolidation and national chain expansion, and [join] a network of like-minded business owners interested in optimizing our significant economies of scale, CCG is a stability-creating viable option to succeed in a more competitive manner.”
CCG already operates across North America in partnership with more than 60 vendor provider partners.
“Now is the right time for CCG to enter this market,” said Marty Evans, CCG’s CEO. “This industry is constantly evolving, and we believe we have the tools, resources, and experienced team to help level the playing field for independent operators in Canada who are already committed to proper repairs and best-in-class customer service. These successful, independent operators desire an affiliate-friendly solution that allows them to compete by delivering significant value today and in the future.”
“In Canada, we are ready to share all we have learned these past 10 years and these operators recognize our strength comes in both our powerful vendor partnerships and our core belief system of delivering a non-invasive solution. We are a performance-driven company, and the time is right for us to expand and share our win-win-win philosophy with great independent operators in Canada.”
Rebecca Fyfe will lead CCG in Canada as vice president of sales.
As of October, according to Focus Advisors, Multi-Store Operations (MSO) consolidators hold 32% market share, and independent MSOs held about 17% with 2,400 shops. The top three MSOs are Caliber Collision, Gerber Collision/The Boyd Group, and Crash Champions — all of which are predicted to continue expansion.
In addition, there are 17 private equity organizations and another 12-15 “waiting on the sidelines,” according to Opus IVS ADAS Solutions Vice President and Collision Industry Conference (CIC) Chair Frank Terlep, who is known for predicting trends in the collision repair industry.
He also predicts that the bigger MSOs will continue to diversify their business operations and that a big tech company, such as Google, Apple, or Microsoft, will find its way into the collision industry — possibly through acquisition.
Featured image: CCG logo provided for use by CCG.