Most-used apps while driving, hands-free legislation results revealed; IIHS calls for safe advertising
— March 29, 2024The Governors Highway Safety Association (GHSA) and Cambridge Mobile Telematics (CMT) released a report
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advertising
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I-CAR launches video ad campaign to attract Gen Z to industry
— February 2, 2024I-CAR has launched the first digital advertising campaign for its Collision Careers platform aimed at
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Auto insurers cut advertising budgets by 18%, AM Best reports
— October 17, 2022Auto insurance companies cut their advertising budgets nearly 18% in the first half of 2022, compared
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Report: Auto insurers spent $10B on advertising in 2021
— July 5, 2022Auto insurers spent more than $10 billion on advertising in 2021, an increase of 3% from the previous
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TikTok, Instagram could prove beneficial in growing small business customer base
— February 15, 2022While Facebook and Twitter are likely the first social media platforms small businesses like collision
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Rodgers’ $2M-$3M per year is the tip of the iceberg for insurers’ ad spending
— November 19, 2021No one who spends any time in front of a television or a laptop screen has to be told that the insurance
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