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Ford: Two-thirds of 2019 Rangers so far had optional appearance package

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Ford on Monday announced buyers of “more than two-thirds of all-new 2019 Ford Ranger pickups” had adopted either the optional Sport or Chrome Appearance Packages.

The OEM said it had just launched a third option, a $1,995 Black Appearance Package, which can be ordered now and delivered starting in “early summer.”

The next-generation 2019 Ford Ranger went on sale in January, and has been hot enough that Ford told Automotive News it planned to add “massive overtime” to the truck’s factory for a while in February.

The company sold 1,200 in January, Automotive News reported. About 300,000 consumers have said they want to buy the truck, Ford North America President Kumar Galhotra told the newspaper, which reported Ranger sales had reached into the 300,000s in the 1990s.

“We haven’t released sales numbers yet for Ranger, so I don’t have an exact number – however, that statistic (two-thirds with options) is based on thousands of trucks sold already this year,” Ranger communications lead Samantha Van Hoef wrote in an email Monday. “Ford’s Michigan Assembly Plant, where Ranger is built, is currently operating at massive overtime to build to the strong consumer demand we’re seen so far.”

The new Ranger “Black Appearance Package” will involve black grilles, running boards, fender vent surrounds, mirrors, sill plates, lower valances and spray-in bedliner, according to Ford. The bumpers will be painted the color of the body, and the truck will also receive “High-gloss black-painted 18-inch aluminum wheels with black center caps.”

The Chrome Package costs $795 and includes 18-inch “Chrome-Like” wheels, chrome mirror caps, door and tailgate handles, exhaust tips, bumper fascias, tow hooks and a different chrome grille than the regular version. The wheel lip moldings are the body color. (The standard wheels on the base XL trim are 16-inch “Silver Steel,” according to Ford.)

The Sport Package costs $895 and provides bumper fascias and wheellip moldings carrying the “dynamic color Magnetic,” according to Ford. Wheels are either 17-inch Magnetic or 18-inch aluminum with Magnetic pockets, the latter another option. The grille is black but has Magnetic bars and a Magnetic surround.


Ford’s general color lineup for the Ranger includes “Shadow Black, Oxford White, Ingot Silver, Magnetic, Blue Lightning, Saber, Hot Pepper Red, White Platinum Tri-Coat.”

The Ranger starts at $24,300 and climbs to $32,210 for the cheapest Lariat build, the peak of the standard tiers.

If the appearance package trend holds up, collision repairers and insurers will need to be careful to check the true vehicle build data and ensure the new Rangers are restored with the right parts. It’ll also be critical to make sure estimates are accurately capturing the labor necessary for the optional configurations, be that through manual or IP-generated times.

“The labor times are based off the lowest packaged option vehicle available,” Database Enhancement Gateway Administrator Danny Gredinberg wrote in an email Monday. “In all the systems, you want to ensure you have the correct options selected … the options can change a database to account for various trim/ level packages that may require additional labor. “

In case anyone was curious, nobody has yet submitted a Database Enhancement Gateway inquiry about the aluminum-and-steel 2019 Ranger.

The last Ranger-related DEG inquiry we found came in 2017. It involved a 2011 Ranger where the user complained Audatex underestimated the time to two-stage refinish a complete bed. The IP agreed and boosted the complete assembly refinish time from 9.1 hours to 13.8 hours.

If you’ve got an unlucky new Ranger in your shop and have a similar question or suggestion about how it’s handled in your estimating service, why not submit an inquiry and be the first? Do it this month, and you might win a free year of Toyota’s OEM repair procedures under a March Toyota-DEG giveaway.

More information:

“PAINT IT BLACK: FORD INTRODUCES BLACK APPEARANCE PACKAGE ON ALL-NEW RANGER”

Ford, March 25, 2019

Ford’s Ranger-building website for consumers

Images:

A 2019 Ford Ranger XLT 4×4 Super Crew with the optional Chrome Appearance Package is shown. (Provided by Ford)

A 2019 Ford Ranger Lariat Super Crew with the optional Black Appearance Package is shown. (Provided by Ford)

A 2019 Ford Ranger XLT 4×4 Super Crew with the optional Sport Appearance Package is shown. (Provided by Ford)

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