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CIECA picks Safelite graphic artist’s design for logo refresh

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Announcements | Associations | Technology
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A Safelite graphic artist’s design was chosen as the new logo of industry software standards organization CIECA — perhaps for the next 25 years.

The Collision Industry Electronic Commerce Association announced on Sunday that Safelite graphic designer Lauren Stefanov’s submission won an industrywide contest seeking a refreshed CIECA logo. Besides bragging rights, Stefanov received a $500 gift card.

Stefanov also won second place and another $100 gift card for an alternative logo she created. CCC visual designer Dina Magon took third and a $50 gift card prize.

See the submissions here.

“I was shocked and excited when I learned that my logo was the winning design and am honored that my logo was chosen,” said Stefanov, who has worked in Safelite’s marketing department for 2.5 years, according to CIECA. She also holds a bachelor of fine arts in graphic design from Bowling Green State University and has performed design work for School Pride and Carson-Dellosa Publishing.

The contest was held as CIECA celebrates its 25th anniversary.

“We greatly appreciate the unique design Lauren created for the new CIECA logo and we want to thank her for her creativity in designing a logo that will help carry CIECA into the future,” CIECA Chairman Steve Betley  (Insurance Auto Auctions) said in a statement.

The neutral nonprofit’s work permits the software of collision stakeholders in diverse industries to “talk” to each other. Stefanov said concepts like “translating” and “connectivity” inspired the work, according to CIECA.

“I wanted to tie in elements from the previous logo to the design and used a single circle rather than the multiple circles in the original logo,” she said, according to CIECA. “The three half circles radiating out from the main circle symbolize technology, translating and connectivity.”

“The outer black ring is to reflect the C in CIECA and ‘houses’ the ‘technology, connectivity and translating’ inner circle and three half circles,” CIECA wrote.

More information:

“CIECA Unveils New Logo & Contest Winner”

Collision Industry Electronic Commerce Association, Sept. 29, 2019

CIECA logo submissions


The Collision Industry Electronic Commerce Association’s new logo, designed by Safelite’s Lauren Stefanov, is shown. (Lauren Stefanov/Provided by CIECA)

Safelite graphic designer Lauren Stefanov, who designed CIECA’s new logo, is shown. (Provided by CIECA)

The old Collision Industry Electronic Commerce Association logo, left, and the new one designed by Safelite graphic designer Lauren Stefanov. (Provided by CIECA)

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