Driven Brands to merge all glass services under Auto Glass NowBy on
Driven Brands Holdings plans to “migrate” its glass services to the Auto Glass Now brand beginning in January 2023.
Throughout next year, Driven Brands will update its logo, “look and feel,” marketing materials, website, physical locations, and mobile vans to the Auto Glass Now brand, according to spokesperson Taylor Blanchard. She told Repairer Driven News that services won’t be affected as the company “will continue to deliver the ‘wow’ for our customers with our fast, friendly and convenient auto glass services.”
All of Driven Brands’ facilities and mobile vans will be refitted with the industry’s latest tools and equipment to ensure quality auto glass repairs for any make or model, according to a news release from the company.
“This rebranding, related technology refresh, and operational standardization give us not only a powerful brand positioning that will crystalize our differentiation as a national consumer-focused brand but it also enhances the experience for both our retail and commercial customers,” said Michael Macaluso, Paint, Collision and Glass group president and executive vice president. “Additionally, it gives us an incredible platform to continue our national expansion through tuck-in M&A [merger and acquisition] activity and greenfield openings, which has helped us become the second largest player in the U.S. glass servicing category in just a few short months after entering this space. I could not be more excited to see what this talented team accomplishes under a single brand, uniform technology platform, and standard go-to-market approach.”
Since entering the U.S. glass business less than a year ago, Driven Brands has grown to 175 locations and more than 700 mobile units through acquisitions and a growing pipeline of greenfield openings. The newest acquisition was of Discount Auto Glass, which closed earlier this week.
Auto Glass Now will continue to use Driven Brands’ shared services capabilities such as data analytics, direct-to-consumer marketing, procurement, and commercial customer relationship management, including the company’s insurance and fleet relationships.
“As we scale our already rapidly growing national presence under one united brand, we will enhance our positioning with our already strong B2C customer base and begin to unlock a significant opportunity to enhance our B2B capabilities by extending our glass services to our existing insurance, fleet, and other commercial relationships within the larger Driven Brands portfolio,” continued Macaluso. “We were proud to welcome all these leading companies into our auto glass family and to the Auto Glass Now brand. We’re excited to move forward together remaining rooted in the local approach to each community we serve and building on generational dedication to customer service.”
Featured image credit: Auto Glass Now and Driven Brands
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